Customers were unaware that the Caffè Nero soup cartons, located in the fridges needed to be taken to the bar to be heated, and served ‘HOT’ with a bread roll. Our promotion resulted in an 800% INCREASE IN SALES of soup. To enhance the basic range of promotional materials, we introduced a free standing ‘table cube’ which was so successful, it’s become a standard piece of NERO POS, used on all major promotions.