Physioworks is a physiotherapy and sports injury clinic based in North London. Their logo, depicts a figure stretching over an exercise ball, a rehabilitation technique often utilized at the clinic. The concentric, crescent moon shape is transformed into a supple, reclining, figure by juxtaposing it with the dot from the 'i'.

An animated abstraction of the reclining figure, swan-dives, into the available white space of the stationery