Eisenhower's is an iced yoghurt company. We gave the identity a 'stars and stripes' 50's American feel after the 34th president and 5 star general Dwight D. Eisenhower. Our design features pastel coloured candy stripes to compliment the soft iced yoghurts and the 5 blue stars which have been taken from the logo, appear as a dividing rule on the stationery.