Product photographer, Kevin Boak, wanted a contemporary feel to his coprorate identity. We came up with this simple, understated, typographic solution. The 'O' has been rotated, echoing the movement of a lens when focussed and we've added a small feature of 'red', just like on his favorite Nikon camera. As well as a standard stationery range of letterheads, compliment slips and business cards, we also produced a square format sheet for invoices and a change of address card.